About me
Robb Cheek, affectionately known as "Robb the Robot Guy," is a trailblazer in the drone and robotics industries, renowned for his passion for innovation and his visionary leadership. With a lifelong fascination for robotics and technology, Robb has consistently pushed the boundaries of what autonomous systems can achieve, turning bold ideas into industry-defining solutions.
As the Chief Operating Officer (COO) of UVify, Robb oversees the development and deployment of groundbreaking drone solutions, including the revolutionary UVify IFO swarm light show system. The IFO is the most widely deployed drone show platform in the world, with thousands of units performing in diverse locations across North America, Europe, Asia, and beyond. Its versatility and reliability have made it the go-to choice for creating awe-inspiring productions at every scale, from small community events to AAA global spectacles.
Under Robb’s leadership, UVify has become a global pioneer in drone technologies, empowering creators and businesses with tools that redefine what’s possible in live events and digital storytelling.
Robb’s expertise is rooted in a rich history of accomplishments in the robotics and autonomous systems fields. Before joining UVify, he served as a robotics analyst for Hyundai Motor Group, where he was instrumental in Hyundai's acquisition of Boston Dynamics, one of the most transformative deals in the robotics world. He also
spearheaded the development of the GoCart project at Yujin Robot’s Innovation Lab, an initiative that advanced automation in the service robotics industry.
Robb is widely regarded as a thought leader in the fields of robotics, drones, and AI. His insights have been featured at international conferences, and his contributions have shaped the future of technology in entertainment and beyond. A recipient of numerous awards at CES and from Engadget, Robb is celebrated for his ability to bridge the gap between technological innovation and practical application.
At LDI/DSE 2024, Robb will share his vision for the future of content delivery, showcasing how UVify’s drone platforms are transforming live events, digital displays, and storytelling. His session will highlight how the UVify IFO is not only elevating audience experiences but also democratizing the industry by enabling creators to access the world’s largest and most capable drone show platform.
Don’t miss Robb’s session to explore how this groundbreaking technology is redefining the possibilities of drone and robotics applications, delivering unparalleled results for events and entertainment worldwide.
