About me
Emanuel Treeson is a founding partner and principal at NYXdesign. Over the course of 30 years as a lighting designer, Treeson has gained recognition for his remarkable vision for use of lighting within themed architecture and large-scale special events. He had created dozens of visually immersive experiences with light and video. He is known for his use of theatrical lighting and video installations in architecture. He recently designed the Johnnie Walker Princes Street. This landmark building features a 6-story media & lighting installation, a multilevel theatrical tour experience, two breathtaking feature bars and full exterior lighting of the building. He also designed the Power of Rock Experience for the Rock and Roll Hall of Fame, The Legend of Luna & Lobby for the Great Wolf Lodge, the Talisker Band Home and the SCAD Story in Atlanta. Other Architectural credits include, The Circle Room at the Grand Old Opry, Ford Rouge Factory Tour (Thea Award), The Bud Selig Experience at Miller Stadium, The Studio Theater and The VCR, both on the Walt Disney Studio Lot in Burbank. He currently designing architectural projects across the globe scheduled to open to the public over the next three years.
In his corporate design practice, he has been responsible for the look of many of Microsoft’s media and public events, including its E3 media briefings from 2007 to 2019, Microsoft Device Day which was the launch of Microsoft’s 2015 launch of all of their consumer devices, the “Zero Hour” launch of the Xbox 360 console, and the launch of the Windows 8 phone.
Through the years, his work has been honored by many awards including the 2024 Lumen West Award of Merit
for the Great Wolf Lodge 2023 International IES Awards of Merit for both Johnnie Walker Princes Street and the
Talisker Brand Home, and the Lumen West Award for Johnnie Walker Princes Street. He has been also part of the
Thea Award winning teams for in 2024 for Brand Experience for Johnnie Walker Princes Street and in 2016 for
Brand Experience for Manufacturing Innovation - Ford Rouge Factory Tour. In 2010, he was honored with
the Redden Award for Excellence for Corporate/Event Lighting for his work on the Xbox E3 2010 media briefing.
Treeson has also designed projects for many of the top companies including Amazon, Google, Ford, Spotify,
Blizzard, Acura, Disney, Honda, GM, Cisco, Yahoo, Amgen, Snapchat, Toyota and others.
He has designed broadcast projects for ESPN, ABC, NBC, CBS, Spike TV, The History Channel, BET, LWT, The
Disney Channel and Showtime.
He has MFA in Lighting Design from Carnegie Mellon University and a BA from American University.
