With digital content permeating all disciplines of experience design, media-driven lighting can augment screen-based, high-resolution storytelling for a deeper immersion and a transformed environment – utilizing scale and proximity to extend the digital experience off the screen and into three-dimensional space for true-to-size human interactions. Inherently lo-res, abstract, and evocative, these interventions can have an even greater impact than a representational experience made up of millions of pixels, and can complement a high-res expression, expanding the literal storytelling and wrapping the spectator in a compelling visual landscape of architecture and space. This presentation will examine the way a number of award-winning projects have created a true immersivity in environments ranging from indoor experience centers to exterior, city-scaled developments. In addition to discussing the design evolution, from intent to implementation, we will reveal some of the technical challenges and opportunities afforded in each case. Below project examples, along with others TBD, may be drawn on to spark the conversation
This session is co-presented with
frame:work, a community of live & virtual pixel makers.
