Live Design International (LDI) 2024

From the long-dead performers to alive-but-not-willing-to-tour pop legends and the Animals of the Savannah, hologram performances have become omnipresent. It’s not the Star Wars level of holographic technology, but we’re getting there. One 2Pac projection at a time. 
 
In this session, we explore how artists and brands can leverage this cinematic and filmed technique to amaze fans and create a high level of audience engagement. Attendees will learn about the creative and practical challenges posed by different physical limitations as well as the crucial role of a cross-functional team collaboration in crafting extraordinary visual experiences. We’ll walk through a real-world application, the Nat Geo launch of the TV series Queens where hologram technology was used to create the illusion that exotic animals where walking the runway with fashion models.