In June 2023 BRC was proud to open the first of a whole new phase of location-based signature attractions for Great Wolf Lodge Perryville, called The Legend of Luna—a lovely fable about a young adolescent wolf who longs to find her place in the world. Every evening just before bedtime, the Grand Lobby is magically transformed into an immersive storytelling space.
Join the project’s creative and technical leads — Edward Hodge of BRC Imagination Arts, Manny Treeson of NYXdesign, and Kurt Schnable of Clearwing Group — for a discussion on how they developed and used immersive media, a signature 24 hour score & audio soundscape, integrated lighting, generative design tools, and complex control logic to turn otherwise ordinary, pass-through public spaces, like hotel lobbies, into immersive, storied places of wonder and magic.
Key Takeaways:- Learn how the creative team was able to conceal show technology within architectural forms, hiding technology until the exact moment when these pieces become theatrical elements
- Discover how generative video tools allowed for full immersion, seamlessly blending the rendered animation and the immersive design elements, including real-time manipulation of Notchblocks via the lighting console.
- How the design team crafted a living and evolving lobby environment that flowed with the natural circadian rhythm of the day, allowing flexibility for daytime events and holiday overlays.
- How the creative and tech teams scaled and adapted the design for installation in multiple Great Wolf Lodge lobby spaces, each with its own unique immersive, environmental, and design considerations.
